What the writer’s strike means for your business
With the writer’s guild on strike you may have noticed that your favorite shows aren’t visiting your home as regularly as before. You may have also noticed the massive influx of reality and gameshow programming that has now taken its place. Although this may ruin your Thursday night, it could mean an edge for you getting your spot on the air.
As networks are clammering to fill their airtime, an opportunity for infomercial, commercial and news-related programming emerges. This could be your opportunity. Airtime needs to be filled and cable stations across the country are much more willing to make a deal. With a strong product and infomercial, you may even get your airtime for free, just by offering a percentage of sales made directly from the infomercial.
Well-written news-worthy short spots have also begun filling these newly empty spots. Isn’t it time you put your videos to work for you? Recut your commercials into an infomercial and expand your marketing breadth. Or if you haven’t put together your video advertising strategy, contact us anytime for help. inspire@diacreative.com
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